The Concept Behind The Personalized Promotional Items}

The Concept Behind The Personalized Promotional Items}

Submitted by: Kellie Purden

Personalization uses technology to customize something for an individual, a group or an organization. It provides a domain of influence and unrestricted control for the user. In the workplace, it saves time by allowing someone to disregard repetitive tasks. Personalization also allows service parts that the user doesnt need to be discarded. Personalization often offers low-cost solutions to meet the specifications of the user. Some of the examples of things that can be personalized are web pages, mobile phones, search engines and promotional items.

Yes, personalization is now used heavily in marketing; promotional merchandise is often personalized. With the birth of digital printing, personalized promotional items are made possible.

Apparel is one of the more common personalized promotional items. T-shirts, jackets, and even pants are some of the items which can be personalized. These items are usually printed with the organizations logo or name. In some cases, even the individuals name is printed on the apparel.

Clocks and watches can also be personalized promotional items. There are certain types of clocks and watches that be disassembled so that a companys name or logo can be printed on the clocks or watchs face. Even an individuals picture or name can printed on clocks and watches.

[youtube]http://www.youtube.com/watch?v=qmDL_yuA6Dw[/youtube]

Caps and hats are also ordinarily used as personalized promotional items. An organizations logo or name is embroidered or printed in front of the cap or hat. Even an individuals name can be placed on the cap or hat.

Mugs and drink ware are also possible personalized promotional items. A companys logo, name and contact details can be printed on the mug or drink ware. Pictures can also be printed for a more personalized effect.

Other items that can be personalized are mouse pads; pens and other writing instruments; home and house ware items; folios, notebooks and other paper products; business and office supplies; bags, backpacks and tote bags; computer supplies; and travel and luggage supplies.

Promotional items can be a good marketing tool for the business. Planning is essential for this type of marketing. It is best to make a profile first of the target audience so that the right promotional item can be ordered. Also, one has to take into consideration the occasion when the promotional items will be distributed to the intended recipients. The size of the logo and company name should also be considered. The imprint area should be able to accommodate the logo and/or company name.

Promotional items also must be relevant to the core business. The target audience must be able to connect the promotional item with the company. High quality items even though small is much better than big promotional items but of low quality. Poor quality promotional items will convey poor quality products and services of the company. Also, promotional items should fit the budget. Prior to ordering these items, a budget must be planned and strictly adhered to.

With the onset of personalization in almost anything, more and more individuals, groups and companies are joining the bandwagon because it gives them the distinction from the others.

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Singer Britney Spears faces hit and run charges

Saturday, September 22, 2007

The Los Angeles City Attorney’s Office said yesterday that pop music super-star Britney Spears was facing charges for a hit and run offence and driving without a valid drivers’ license.

Charges were filed following an accident in which police allege Spears smashed her car into another vehicle in a parking area in August of 2007.

She could face a maximum of six months in jail and US$2,000 in fines if convicted.

A group of paparazzi recorded a video Britney steering her car into another vehicle on August 6 as she tried to pull into a parking spot in a Studio City lot.

Kim Robard-Rifkin was the owner of the other car and she filed a police report three days after the accident. The 59-year-old nurse found out that it was Spears who ran into her car after watching a video on a celebrity website.

Robard-Rifkin said, “I simply want my car fixed, the same as I would fix somebody’s car if I had done that.”

Spears will be arraigned on October 10.

French journalist beaten in Tunis

Saturday, November 12, 2005

A journalist for the French Daily Libération, Christophe Boltanski, was attacked on Friday by several men in a street of Tunis, where he was reporting on the repression of human rights activists.

He was badly beaten and stabbed with a knife in the back by four unidentified assailants near his hotel in the embassy district. Boltanski was also hit in the face by pepper spray. He called for help, but the policemen on guard outside the nearby Czech Embassy did not react, according to Libération.

Boltanski filed a complaint on Saturday morning before returning to Paris. Libération and Reporters without Borders suspect this attack was a deliberate act of intimidation decided by the Tunisian regime. According to a United Press International report, Tunisian authorities arrested two men Saturday on suspicion of assaulting Boltanski.

Captain and four shipping companies face legal action over 2009 Australian oil spill

Wednesday, July 7, 2010

In light of an oil spill that occurred off the coast of southeast Queensland in 2009, a captain of a cargo ship and four companies are set to appear in court.

In March of last year, the cargo ship Pacific Adventurer, with Filipino national Bernardino Gonzales Santos at the helm, encountered bad weather, which resulted in its fuel tank being damaged by loose cargo, leading to the spillage 270,000 litres of oil into the Pacific Ocean. The oil later washed up on Sunshine Coast beaches as well as Moreton and Bribie islands and was dubbed “one of Australia’s worse environmental disasters” by the media.

Santos and four companies behind Pacific Adventurer face individual counts of discharging oil into the ocean and can be fined a maximum of AU$1.75 million in the case of the companies, while Santos faces a $350,000 fine if found guilty.

Santos is also charged with not taking reasonable action following the incident.

Richard Kendall, an executive of one of the involved companies, Swire Shipping LTD, said today that “[w]e are deeply regretful. But we will vigorously defend the charges […] We stand by Captain Santos, who is a first-class captain”.

Like Swire Shipping, China Navigation Company LTD and Bluewing Shipping LTD, who are both joint owners of Pacific Adventurer, pleaded not guilty to all charges.

However, prosecutor Peter Davis stated that “[t]he prosecution’s case is that the cause of the cargo going overboard was due to faulty lashings […] By failing to maintain the lashings, the defendants acted recklessly,” an act that prosecutors say should see the companies and captain pay.

Kennedy Center names 2007 honors recipients

Friday, September 14, 2007

The Kennedy Center announced that its 30th presentation of the Kennedy Center Honors would go to pianist Leon Fleisher, comedian Steve Martin, singer Diana Ross, director Martin Scorsese and musician Brian Wilson. The Center was opened to the public in 1971 and was envisioned as part of the National Cultural Center Act, which mandated that the independent, privately-funded institution would present a wide variety of both classical and contemporary performances, commission the creation of new artistic works, and undertake a variety of educational missions to increase awareness of the arts.

In a statement, Kennedy Center Chairman Stephen A. Schwarzman said that “with their extraordinary talent, creativity and perseverance, the five 2007 honorees have transformed the way we, as Americans, see, hear and feel the performing arts.”

Fleisher, 79, a member of the Peabody Institute‘s music faculty, is a pianist who lost use of his right hand in 1965 due to a neurological condition. He became an accomplished musician and conductor through the use of his left hand. At 67, he regained the use of his right hand. With the advent of Botox therapy, he was once more able to undertake two-hand performances in 2004, his first in four decades. “I’m very gratified by the fact that it’s an apolitical honor,” Fleisher said. “It is given by colleagues and professional people who are aware of what [an artist] has done, so it really is apolitical — and that much more of an honor.”

Martin, 62, a comedian who has written books and essays in addition to his acting and stand-up comedy career, rose to fame during his work on the American television program Saturday Night Live in the 1970’s. Schwarzman praised his work as that of a “renaissance comic whose talents wipe out the boundaries between artistic disciplines.” Martin responded to the honor saying, “I am grateful to the Kennedy Center for finally alleviating in me years of covetousness and trophy envy.”

Ross, 63, was a product of Detroit‘s Brewster-Douglass Projects when as a teeager she and friends Mary Wilson and Florence Ballardis formed The Supremes, a ground-breaking Motown act. She portrayed singer Billie Holiday in the 1972 film Lady Sings the Blues, which earned her an Oscar nomination and a Golden Globe award. “Diana Ross’ singular, instantly recognizable voice has spread romance and joy throughout the world,” said Schwarzman. Ross said she was “taken aback. It is a huge, huge honor and I am excited to be in this class of people.”

Scorsese, 64, is one of the most accomplished directors the United States ever produced, whose work includes Mean Streets, Taxi Driver, GoodFellas, Cape Fear, The Last Temptation of Christ and The Departed, for which he won a 2006 Academy Award for Best Director after being nominated eight times. Scorsese said, “I’m very honored to be receiving this recognition from the Kennedy Center and proud to be joining the company of the very distinguished individuals who have received this honor in years past.”

Wilson, 65, along with his brothers Dennis and Carl, formed the Beach Boys in 1961. They had a series of hits that included “Surfin’ U.S.A.” and “Wouldn’t It Be Nice.” Their 1966 album Pet Sounds is considered one of the most influential recordings in American music. “This is something so unexpected and I feel extremely fortunate to be in the company of such great artists,” said Wilson, who is currently on tour.

The Kennedy Center’s board of trustees is responsible for selecting honorees for “lifetime contributions to American culture through the performing arts.” Previous honorees, including Elton John and Steven Spielberg, also submitted recommendations. A wide variety of people were under consideration, including Emanuel Ax, Evgeny Kissin, Renee Fleming, Laurence Fishburne, Francis Ford Coppola, Melissa Etheridge and Kenny Chesney.

President Bush and first lady Laura Bush will attend the center’s presentation at its opera house on December 2, 2007, which will broadcast on December 26 on CBS.

Scots report crime using Facebook

Thursday, August 18, 2011

Facebook has revealed a new system in conjunction with the Scottish Lothian and Borders Police whereby users can report criminal activity and concerns to police using the social networking site.

The “Made From Crime” initiative allows Internet users to anonymously report their concerns to police on a dedicated Facebook page that is being established to direct people with tip-offs to Crimestoppers. Police will also be able to send mass Bluetooth messages to mobile phones at public events like football matches to encourage the public to report crime.

Designed to make use of the Proceeds of Crime Act, it will be the first of its kind in Scotland with the Scottish government, the Crown Office, and Procurator Services constituting the foundation of the service. Their backing will allow officers to seize assets that have been purchased through criminal activity.

Assistant Chief Constable Iain Livingstone of Lothian and Borders Police has stated to the public: “We know there are people living beyond their means on the proceeds of crime, be it through the purchase of flash cars, designer clothes or expensive jewellery, and that communities are suffering from the side effects of drug dealing, violence and other associated crimes”.

Justice Secretary Kenny MacAskill states that Lothian and Borders Police is tackling the problem of dirty money that has been obtained through criminal activity in a serious matter. Constable Livingstone has encouraged this, appealing to local communities to provide information and come forth immediately either to Crimestoppers or the Lothian and Borders Police.

Solicitor General Lesley Thomson QC has affirmed that they will take a robust approach to those that profit from crime, using the vast powers at their disposal though the Proceeds of Crime Act.The act has resulted in more than £41 million (US$67.09 million, 46.66 million) in seizures from crooks. It has been utilised in new community projects in Edinburgh, the Lothians and throughout Scotland.

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2008 Taipei International Book Exhibition: Rain causes traffic jam around exhibition hall

Friday, February 22, 2008

2008 Taipei International Book Exhibition, recently closed on Monday (Feb. 18), showed not only significances from visitors’ participation but also smooth traffic condition on roads near the Taipei World Trade Center (TWTC).

Since several MICEs (meetings, incentives, conferences, and exhibitions) were held in the TWTC and Taipei International Convention Center, a major issue for the hall owner TAITRA and several show organizers and participants was traffic condition near the venues especially in a show related to information technology. If the venue was filled with overflowed visitors, roads near the venues would be gotten in a stuck especially when it rained.

Even though the Xinyi Line of Taipei Metro is still under construction, and the 2008 Taipei Lantern Festival is still held in the Xinyi Shopping Area and Taipei City Hall Square, the traffic condition on Shi-fu Road, Song-chih Road, and Song-shou Road had some differences with a sudden rain in Sunday (Feb. 17) afternoon, in which period made a major impact in corrupting good traffic condition in the TIBE 2008 especially from Saturday (Feb. 16) to Sunday morning, in which period, a bad traffic condition ever taken place in past years.

Even though what the TIBE will be transformed, the overall image and quality from an exhibition including the TIBE will be determined by several factors especially operations and contents from the venue owner and show organizers.

Cleveland, Ohio clinic performs US’s first face transplant

Thursday, December 18, 2008

A team of eight transplant surgeons in Cleveland Clinic in Ohio, USA, led by reconstructive surgeon Dr. Maria Siemionow, age 58, have successfully performed the first almost total face transplant in the US, and the fourth globally, on a woman so horribly disfigured due to trauma, that cost her an eye. Two weeks ago Dr. Siemionow, in a 23-hour marathon surgery, replaced 80 percent of her face, by transplanting or grafting bone, nerve, blood vessels, muscles and skin harvested from a female donor’s cadaver.

The Clinic surgeons, in Wednesday’s news conference, described the details of the transplant but upon request, the team did not publish her name, age and cause of injury nor the donor’s identity. The patient’s family desired the reason for her transplant to remain confidential. The Los Angeles Times reported that the patient “had no upper jaw, nose, cheeks or lower eyelids and was unable to eat, talk, smile, smell or breathe on her own.” The clinic’s dermatology and plastic surgery chair, Francis Papay, described the nine hours phase of the procedure: “We transferred the skin, all the facial muscles in the upper face and mid-face, the upper lip, all of the nose, most of the sinuses around the nose, the upper jaw including the teeth, the facial nerve.” Thereafter, another team spent three hours sewing the woman’s blood vessels to that of the donor’s face to restore blood circulation, making the graft a success.

The New York Times reported that “three partial face transplants have been performed since 2005, two in France and one in China, all using facial tissue from a dead donor with permission from their families.” “Only the forehead, upper eyelids, lower lip, lower teeth and jaw are hers, the rest of her face comes from a cadaver; she could not eat on her own or breathe without a hole in her windpipe. About 77 square inches of tissue were transplanted from the donor,” it further described the details of the medical marvel. The patient, however, must take lifetime immunosuppressive drugs, also called antirejection drugs, which do not guarantee success. The transplant team said that in case of failure, it would replace the part with a skin graft taken from her own body.

Dr. Bohdan Pomahac, a Brigham and Women’s Hospital surgeon praised the recent medical development. “There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Leading bioethicist Arthur Caplan of the University of Pennsylvania withheld judgment on the Cleveland transplant amid grave concerns on the post-operation results. “The biggest ethical problem is dealing with failure — if your face rejects. It would be a living hell. If your face is falling off and you can’t eat and you can’t breathe and you’re suffering in a terrible manner that can’t be reversed, you need to put on the table assistance in dying. There are patients who can benefit tremendously from this. It’s great that it happened,” he said.

Dr Alex Clarke, of the Royal Free Hospital had praised the Clinic for its contribution to medicine. “It is a real step forward for people who have severe disfigurement and this operation has been done by a team who have really prepared and worked towards this for a number of years. These transplants have proven that the technical difficulties can be overcome and psychologically the patients are doing well. They have all have reacted positively and have begun to do things they were not able to before. All the things people thought were barriers to this kind of operations have been overcome,” she said.

The first partial face transplant surgery on a living human was performed on Isabelle Dinoire on November 27 2005, when she was 38, by Professor Bernard Devauchelle, assisted by Professor Jean-Michel Dubernard in Amiens, France. Her Labrador dog mauled her in May 2005. A triangle of face tissue including the nose and mouth was taken from a brain-dead female donor and grafted onto the patient. Scientists elsewhere have performed scalp and ear transplants. However, the claim is the first for a mouth and nose transplant. Experts say the mouth and nose are the most difficult parts of the face to transplant.

In 2004, the same Cleveland Clinic, became the first institution to approve this surgery and test it on cadavers. In October 2006, surgeon Peter Butler at London‘s Royal Free Hospital in the UK was given permission by the NHS ethics board to carry out a full face transplant. His team will select four adult patients (children cannot be selected due to concerns over consent), with operations being carried out at six month intervals. In March 2008, the treatment of 30-year-old neurofibromatosis victim Pascal Coler of France ended after having received what his doctors call the worlds first successful full face transplant.

Ethical concerns, psychological impact, problems relating to immunosuppression and consequences of technical failure have prevented teams from performing face transplant operations in the past, even though it has been technically possible to carry out such procedures for years.

Mr Iain Hutchison, of Barts and the London Hospital, warned of several problems with face transplants, such as blood vessels in the donated tissue clotting and immunosuppressants failing or increasing the patient’s risk of cancer. He also pointed out ethical issues with the fact that the procedure requires a “beating heart donor”. The transplant is carried out while the donor is brain dead, but still alive by use of a ventilator.

According to Stephen Wigmore, chair of British Transplantation Society’s ethics committee, it is unknown to what extent facial expressions will function in the long term. He said that it is not certain whether a patient could be left worse off in the case of a face transplant failing.

Mr Michael Earley, a member of the Royal College of Surgeon‘s facial transplantation working party, commented that if successful, the transplant would be “a major breakthrough in facial reconstruction” and “a major step forward for the facially disfigured.”

In Wednesday’s conference, Siemionow said “we know that there are so many patients there in their homes where they are hiding from society because they are afraid to walk to the grocery stores, they are afraid to go the the street.” “Our patient was called names and was humiliated. We very much hope that for this very special group of patients there is a hope that someday they will be able to go comfortably from their houses and enjoy the things we take for granted,” she added.

In response to the medical breakthrough, a British medical group led by Royal Free Hospital’s lead surgeon Dr Peter Butler, said they will finish the world’s first full face transplant within a year. “We hope to make an announcement about a full-face operation in the next 12 months. This latest operation shows how facial transplantation can help a particular group of the most severely facially injured people. These are people who would otherwise live a terrible twilight life, shut away from public gaze,” he said.

New fossils from 10 million year old ape found in Ethiopia

Thursday, August 23, 2007

Researchers say that new, ten million-year-old fossils found in Ethiopia, prove that the theory that humans may have evolved from a species of great apes eight million years ago, may not be true, but that humans may have split from apes as long as 10.5 million years ago.

At least nine fossilized teeth, one canine tooth and eight molars, of a previously unknown species of apes found in Africa were discovered by a team of researchers from Ethiopia and Japan who then compared the 3-D make up of the teeth to other fossils that date back as far as 8 million years and found that the fossils are likely a “direct ancestor” of apes currently living in Africa and that the new ape fossils were that of a species of gorilla who ate mostly plants high in fiber.

Current fossils and research say that the evolutionary split from apes to humans occurred at least eight million years ago. The new fossils say that the split may have happened as long as 10.5 million years ago.

“Based on this fossil, that means the split is much earlier than has been anticipated by the molecular evidence. That means everything has to be put back,” said researcher at the Rift Valley Research Service in Ethiopia and a co-author of the study, Berhane Asfaw.

Despite the finds, other researchers are not convinced that the findings are correct.

“It is stretching the evidence to base a time scale for the evolution of the great apes on this new fossil. These structures appear on at least three independent lineages of apes, including gorillas, and they could relate to a dietary shift rather than indicating a new genetic trait,” said a Professor at the London Natural History Museum in the United Kingdom, Peter Andrews who also added, “but the fossil evidence for the evolution of our closest living relatives, the great apes, is almost non-existent.

Researchers have named the newly discovered species Cororapithecus abyssinicus whose remains were found in the Afar Region of Ethiopia, the same place where the remains of Lucy were discovered in 1974.