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Britney Or Bust: How To Hire The Right Celebrity For Your Advertising}

Britney or Bust: How to Hire the Right Celebrity for Your Advertising

by

Lou Bortone

Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business. Three ways a celebrity spokesperson can be used by your business include:

1) Advertising Celebrities can pitch your product via print, television, radio, etc.

2) Appearances and events Celebrities can make personal appearances for your business at events ranging from charity fundraisers to grand openings.

3) Media opportunities Your spokesperson can speak on your behalf on TV talks shows, or at press conferences, trade shows or other media events.

Thinhgs to keep in mind when hunting for a celebrity spokesperson include:

Define your objectives

Determine what you expect from your partnership with your spokesperson and how to best utilize their talents. Clarify your needs and expectations from the get-go.

[youtube]http://www.youtube.com/watch?v=C32V4-P0idA[/youtube]

Get-It-Done: Brooks International and Burns are a couple of many agencies who specialize in booking celebrity and sports talent. These talent brokers can help you assess your needs.

Find the right fit

It’s important that the spokesperson you hire is a good match for your product or service. The clearer the link between your company’s product and your talent, the better the partnership will work. (Think Michael Jordan and Nike!)

Get-It-Done: The Hollywood-Madison Group uses a proprietary database called the “Fame Index” to match businesses with appropriate talent. The Fame Index contains the names of 10,000 stars and uses 250 categories to match talent to businesses and products.

Plan well in advance

When deciding on a celebrity spokesperson for your business, start early. Make your plans at least 6 months in advance. The bigger the name, the longer the lead time.

Get-It-Done: Celebrity Focus and The Celebrity Source are two talent agencies who can connect your company with talent and help you navigate the celebrity maze.

Consider the costs

Talent fees and celebrity endorsements run the gamut from a few hundred dollars for a local DJ appearing at a business to literally millions of dollars for an international movie star. Catherine Zeta-Jones’ long-term endorsement deal with T-Mobile was reportedly worth 20 Million, but T-Mobile’s U.S. sales jumped 25% during the campaign.

Get-It-Done: If you’re looking for major star power, you can go with Hollywood biggies like William Morris or PMK/HBH Public Relations. On a smaller scale, many local celebrities can be contacted directly or through their management.

Make contact

Talent agencies, entertainment marketing firms and even speakers bureaus can put you in touch with potential celebrity spokespersons. Contacting talent can be easier than you might think.

Get-It-Done: In addition to some of the agencies listed above, the Screen Actors Guild provides an actor-locator service.

Other things to keep in mind when shopping for a celebrity spokesperson include:

Don’t be afraid to ask. Maybe that certain superstar is not out of your reach or budget.

Consider “B-List” stars who may be more available and less expensive.

Local talent such as home-town athletes may be your best shot.

Make sure you have an “out” clause in case your celebrity gets negative press or is involved in a scandal. (Sorry Britney!)

Lou Bortone is an award-winning writer, editor and television producer who has spent over 20 years in the entertainment industry, including several years at Fox and E! Entertainment in L.A. Lou specializes in helping businesses create breakthrough video for the Internet. Email Lou at lou@theonlinevideoguy.com or visit

theonlinevideoguy.com

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Britney or Bust: How to Hire the Right Celebrity for Your Advertising}

5-year old American girl dies after visiting the dentist

Friday, September 29, 2006

Diamond Brownridge, a 5-year old girl from Chicago, Illinois, has died after a visit to the dentist. Children’s Memorial Hospital officials say that the girl was rushed to the hospital when she never woke up after being sedated for a dental procedure. She had been in a coma, on life support, since being admitted to the hospital early in the weekend.

“She passed very peacefully and beautifully,” said the hospital in a statement that the family issued.

Ommettress Travis, the mother of the girl, was asked not to remain inside the room while dentists were operating on the girl to repair two cavities and to have at least two caps replaced. Travis says after thirty minutes she was asked to come back in and found Brownridge not breathing, in the dentist chair.

Hicham Riba, a specialist and professional in anesthesia, who was also licensed, was the dentist in charge of the procedure.

“My family and I are so sad. May God bless Diamond and her family. Every time you have a tragedy like this, you pray more. I don’t think I will ever go back to a normal life after an experience like this,” Riba said in a statement on Wednesday, September 28.

According to the family, the girl had been given at least a triple dose of medicine that sedated her. Those drugs include: nitrous oxide gas, a single dose of an “oral agent” and an IV.

A judge has ordered that all equipment and materials used during the operation be protected and examined. The girl’s medical records have also been ordered to be examined.

There is no word on whether or not any charges will be filed against Riba or any of the dentist’s staff.

Retrieved from “https://en.wikinews.org/w/index.php?title=5-year_old_American_girl_dies_after_visiting_the_dentist&oldid=434213”

Police report drug haul seizure worth up to £30 million in Brownhills, England

Monday, December 2, 2013

Police in the West Midlands in England today said nearly 200 kilograms worth of drugs with value possibly as great as £30 million (about US$49 million or €36 million) has been seized from a unit in the town of Brownhills. In what an officer described as “one of the largest [seizures] in the force’s 39 year history”, West Midlands Police reported recovering six big cellophane-wrapped cardboard boxes containing cannabis, cocaine, and MDMA (“ecstasy”) in a police raid operation on the Maybrook Industrial Estate in the town on Wednesday.

The impact this seizure will have on drug dealing in the region and the UK as a whole cannot be underestimated

The seized boxes, which had been loaded onto five freight pallets, contained 120 one-kilogram bags of cannabis, 50 one-kilogram bags of MDMA, and five one-kilogram bricks of cocaine. In a press release, West Midlands Police described what happened after officers found the drugs as they were being unloaded in the operation. “When officers opened the boxes they discovered a deep layer of protective foam chips beneath which the drugs were carefully layered”, the force said. “All the drugs were wrapped in thick plastic bags taped closed with the cannabis vacuum packed to prevent its distinctive pungent aroma from drawing unwanted attention.” Police moved the drugs via forklift truck to a flatbed lorry to remove them.

Detective Sergeant Carl Russell of West Midlands Police’s Force CID said the seizure was the largest he had ever made in the 24 years he has been in West Midlands Police and one of the biggest seizures the force has made since its formation in 1974. “The impact this seizure will have on drug dealing in the region and the UK as a whole cannot be underestimated”, he said. “The drugs had almost certainly been packed to order ready for shipping within Britain but possibly even further afield. Our operation will have a national effect and we are working closely with a range of law enforcement agencies to identify those involved in this crime at whatever level.”

Expert testing on the drugs is ongoing. Estimates described as “conservative” suggest the value of the drugs amounts to £10 million (about US$16.4 million or €12 million), although they could be worth as much as £30 million, subject to purity tests, police said.

Police arrested three men at the unit on suspicion of supplying a controlled drug. The men, a 50-year-old from Brownhills, a 51-year-old from the Norton area of Stoke-on-Trent in Staffordshire, and one aged 53 from Brownhills, have been released on bail as police investigations to “hunt those responsible” continue. West Midlands Police told Wikinews no person has yet been charged in connection with the seizure. Supplying a controlled drug is an imprisonable offence in England, although length of jail sentences vary according to the class and quantity of drugs and the significance of offenders’ roles in committing the crime.

Retrieved from “https://en.wikinews.org/w/index.php?title=Police_report_drug_haul_seizure_worth_up_to_£30_million_in_Brownhills,_England&oldid=2611781”

Revenge killings follow shooting of Karachi politician

Saturday, August 7, 2010

Businesses remained closed for a second day on Wednesday in the Pakistani financial capital of Karachi, to mourn Raza Haider, a leading politician of the Muttahida Quami Movement (MQM), assassinated on Monday. Nineteen people were killed on Tuesday in revenge killings, bringing the death toll to 49 over two days. Twenty-five shops and a number of vehicles including trucks and buses were burned in a series of arson attacks across the city.

Haider was gunned down while attending a funeral near the centre of the city. An officer at the Nazimabad police station said “[t]he number of attackers and the mode of their transport are not clear, but initial investigations suggest that there were more than two people who came on a motorcycle and they were probably backed by armed men in a car. They first shot at the legislator’s guard Khalid Khan and then entered the mosque and fired at Mr Haider who was in the ablution room.”

Following the first night of revenge attacks and arson the MQM accused its main political rival, the Awami National Party (ANP), of supporting the Islamist militants suspected of the assassination. The MQM is a coalition partner with the ANP in the national government and is known as a party that holds great potential for mass mobilization in the province of Sindh.

The Associated Press (AP) said that the MQM’s accusation “appeared to reflect the complex and vicious political and ethnic fault lines that crisscross Karachi.”

The AP also said that Sharfuddin Memon, the head of the Citizen’s Police Liason Committee had speculated that Haider’s killing may be related to a government operation against “land mafias”, who illegally occupy commercially valuable land. According to the AP’s report it is alleged that some of these mafias have the backing of political parties.

According to human rights organizations there have been more than 300 political killings in Karachi this year.

By Tuesday evening the Jinnah Post Graduate Medical Centre had received 17 dead bodies and 55 injured. The head of the hospital, Dr Seemi Jamali, said that they had transfused 200 blood units to victims of targeted violence and that 31 gunshot victims had been operated upon that day.

This week’s wave of violence and attacks began with the assassination of Raza Haider, but due to the nature of Karachi politics the exact motive behind Haider’s murder is unclear. The Associated Press commented that the city has long been plagued by political violence between supporters of rival parties “that draw votes from different ethnic groups in the city of 16 million people.” The publication said this muddied the reasons for the bloodshed.

Rehman Malik, Pakistan’s Interior Minister was quoted by media as saying Islamist militants were likely suspects. He said that Haider had been on the extremist hit list. The BBC reported that they had been told by security officials in Karachi that there is evidence to suggest the assassination was carried out by the Lashkar-e-Jhangvi, Pakistan’s deadliest militant group.

The BBC News website also reported that senior MQM leader Babar Ghauri had said: “Every MQM activist will now be looking to pay back the people involved in this heinous act”.

Raza Haider was laid to rest on Tuesday at the Martyr’s Graveyard in Azizabad, northern Karachi. Hundreds of MQM members and supporters attended to pay their final respects to Haider and to his guard Khalid Khan, also killed in the shooting. The funeral took place under tight security, and with activists raising slogans against the violence that has gripped the city.

Retrieved from “https://en.wikinews.org/w/index.php?title=Revenge_killings_follow_shooting_of_Karachi_politician&oldid=2537068”

The Open Blo X Traffix Java/C++ Diameter Stack Is A Full Implementation Of The Internet Engineering}

The OpenBloX Traffix Java/C++ diameter stack is a full implementation of the Internet Engineering

by

Daniel Marcus

Diameter is a computer networking protocol for authentication, authorization and accounting and it is a successor to Radius. Diameter is required in over 60% of IMS network elements. The OpenBloX Traffix Java/C++ Diameter stack is a full implementation of the Internet Engineering Task Force (IETF) Diameter (RFC 3588) and is comprised of 3GPP, 3GPP2 and ETSI Diameter interfaces and applications.

The OpenBloX Java/C++ diameter stack is a full diameter implementation, consisting of both the mandatory and optional parts of the Diameter protocol. It offers a full client, server and agents Diameter functionality and supports the entire set of Diameter protocol interfaces such as the Rf, Ro, CC, Sh, Cx and Gx Diameter protocol interfaces.

The OpenBloX Diameter stack is available as a dual licensed Diameter stack, available in both open source version and as a commercial Diameter stack. The OpenBloX Diameter stack is the market’s only pure Java Diameter implementation and is released also as C++. The OpenBloX Diameter stack is also available with a full J2EE Java diameter extension. Both versions have the same API and share the same look and feel.

The OpenBloX Diameter stack is the market benchmark for Diameter and is the market’s most popular and broadly deployed Diameter protocol stack with more than seventy five vendor users and hundreds of deployments.

[youtube]http://www.youtube.com/watch?v=9ysyZF-DZFY[/youtube]

The major benefits of the OpenBloX Diameter stack include the following: Full implantation the OpenBloX Diameter stack is equipped with dozens of diameter interfaces and full diameter base implementation: Interoperability the OpenBloX Diameter stack is the market benchmark and the most deployed Diameter solution: Telco grade the OpenBloX Diameter stack is adapted to specific telcos ims diameter /NGN needs:

Performance the OpenBloX Diameter stack is built with a robust and scalable architecture: The OpenBloX Diameter stack is available in both pure Java and C++ – giving you a solution for both your Java and C++ environments, with one Diameter solution across the organization: Plane applications across Traffix control plane product portfolio. The Rosetta Diameter Gateway enables direct exchange of AAA data between different AAA technologies, such as Diameter, RADIUS, LDAP and HTTP using an advanced transformation and data flow management engine.

The Rosetta Diameter Gateway was designed to simplify the hassle associated with the integration of Legacy service platforms with the current NGN and IMS architectures in different technologies such as Mobile, Wireline, Cable, WiMax, etc. Avoiding the need of complex integration and customization projects the Rosetta Diameter Gateway provides a simple, reliable, and easy to deploy solution to most control plane connectivity problems.

Key benefits:

– Simple to deploy and configure takes less than 2 hours to install configure and run

– Solves most vendors’ specific protocol incompatibilities issues

– Enables Legacy and NGN Control and AAA signaling connectivity

– Remote configuration, administration, and support

– Future proof enables introduction of additional services and interfaces

The IP Multimedia Subsystem (IMS) is an architectural framework for delivering internet protocol (IP) multimedia services. It was originally designed by the wireless standards body 3rd Generation Partnership Project (3GPP), as part of the vision for evolving mobile networks beyond GSM. Its original formulation (3GPP R5) represented an approach to delivering Internet services over GPRS. This vision was later updated by 3GPP, 3GPP2 and TISPAN by requiring support of networks other than GPRS, such as Wireless LAN, CDMA2000 and fixed line.

To ease the integration with the Internet, IMS uses IETF i.e. Internet protocols, wherever possible e.g. Session Initiation Protocol (SIP). According to the 3GPP, IMS is not intended to standardize applications but rather to aid the access of multimedia and voice applications from wireless and wire line terminals, i.e. create a form of fixed mobile convergence (FMC). This is done by having a horizontal control layer that isolates the access network from the service layer. Services need not have their own control functions, as the control layer is a common horizontal layer.

Alternative and overlapping technologies for access and provisioning of services across wired and wireless networks depend on the actual requirements, and include combinations of Generic Access Network, soft switches and naked SIP

This article is presented by Daniel Marcus Manson.

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The OpenBloX Traffix Java/C++ diameter stack is a full implementation of the Internet Engineering}

Feared toll of Indonesian floods, landslides up to 130; dozens missing as bridge swept away

Thursday, December 27, 2007

Heavy rains in Indonesia yesterday triggered widespread flooding and landslides across the nation. It has emerged that last night a bridge was swept away by the swollen river it stretched across, leaving around 40 to 50 people missing in Madiun, East Java. Meanwhile, the total toll of those known or feared to be dead has reached 130.

According to local police chief Supardi in a telephone conversation with Xinhua the flood waters weakened a foundation, resulting in the collapse. At least twenty motorcyclists, car drivers and passengers are thought to be dead, but as of midnight, no bodies had been recovered. However, three bikes have been retrieved. 100 rescuers have been dispatched to the scene. Continuing heavy rain forced the search to be abandoned temporarily.

Java as a whole is the worst affected island; in addition to the bridge collapse most of the landslides occurred in two Central Java districts. Health ministry official Rustam Pakaya told reporters that at least 28,000 people have been forced to abandon their homes in central Java, although exact figures are not yet available. The Red Cross commented that 45,000 East Javanese people have been similarly displaced. Thousands are seeking shelter in mosques and other public buildings.

Landslides buried houses and made roads impassable, while hundreds police officers, military personnel, local officials and volunteers have been digging with farm tools and even their hands to search for survivors. Heavy machinery is available but the road conditions have prevented it arriving at the areas where it is required. Jakarta has dispatched aid in the form of five tonnes of biscuits and instant meals, ten tonnes of baby food and multiple boats.

Heru Aji Pratomo, head of the disaster management centre in the worst-hit district of Karanganyar has confirmed the recovery of twelve more bodies. This brings the total confirmed death toll in the area to 48. He said that most bodies were recovered from three metre deep mud and required heavy digging machinery to retrieve. 28 remain missing.

Local resident Siswo told AFP “Suddenly I felt my house shaking, and I thought it was an earthquake. When I got outside, I saw that the houses next to mine were already covered by earth,” and that it struck twelve neighbouring houses.

In the next district, Wonogiri, disaster management centre head Sri Mubadi told reporters they had retrieved two more bodies, reaching a total of six, with eleven more missing. He also confirmed that they currently have no access to heavy equipment.

In Tawangmangu about 1,000 rescuers were also searching for bodies and survivors without the aid of heavy machinery. Three more bodies were retrieved today.

Islamic cleric Abu Bakar Bashir toured a Karanganyar village, at which time he commented that he felt the disaster had been caused as a form of divine revenge, saying “This was likely caused by immoral acts going on here,” and “This could be a lesson to be learned.” The 69-year-old served two years after being linked to the 2002 Bali bombings, before having his conviction overturned last year.

Chalid Muhammad, director of Walhi, an Indonesian environmental group, had a different opinion. “For five consecutive years landslides and floods have occurred in Java, claiming many lives. The main trigger is ecological destruction caused by deforestation, forest conversions and chaotic spatial planning,” Chalid told Reuters.

“There have been no adequate efforts by the government to protect the people from disasters. When the landslides happened officials were on holiday and there was no access of heavy equipment to the affected areas.”

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Crosswords/2005/February/25

Friday, February 25, 2005

Feel free to use the Wikimedia sites to solve our Wikinews crossword. Please do not fill it out online as it would spoil it for other people; print it out and fill it in at your own leisure!

< Previous crossword.
Retrieved from “https://en.wikinews.org/w/index.php?title=Crosswords/2005/February/25&oldid=515761”

Microsoft launches Xbox360 Game “Halo 3” World-wide

Wednesday, September 26, 2007

Microsoft Global announced that Xbox 360 first-person shooter Halo 3 launched world-wide during September 25 to 27. This launch of Halo 3 focuses on strategy, shooting, co-operating, and global linking between different languages.

In the United States, more than 10,000 retailers opened their stores at midnight on September 25. They provided a Halo 3 painted car as a grand prize. Gamers lined up for hours in excitement for the long awaited game to come out.

Shane Kim (Director of Microsoft Games Studio) awarded the first gamer who lined up for the launch at the Best Buy store in New York City, taking pictures with Jim Cush who dressed as “Master Chief”, and remarked that other 37 countries will play this game with different languages except English, with the sales of 10 million game copies.

In Taiwan, after Microsoft’s local division separately invited Taiwanese Band “Mayday” last Sunday (September 16) and SBL Yulon Dinosaur Team Players (Hsueh-lin Li and Chih-chung Chen) 4 days ago (September 22) at the “Halo 3 Pre-launch Carnival” in Taiwan, the company invited famous model Ruru Lin from Catwalk Co., Ltd. for the launch, and held a friendship match with 4 players who lined up from first place to fourth place.

Meanwhile, Microsoft Hong Kong held a “Halo 3: Ultimate Collection Exhibition” launch activity to show the Halo series figures, posters, game packs, and history. The first Chinese version of “Halo 3: Midnight Ultimate Madness” was published prior to Taiwan’s and USA’s release, at the Grand Century Place in Mong Kok, Kowloon in Hong Kong.

Retrieved from “https://en.wikinews.org/w/index.php?title=Microsoft_launches_Xbox360_Game_%22Halo_3%22_World-wide&oldid=521754”

How To Remove Inquiries From Your Credit Report

Submitted by: Jay Peters

copy of your credit report. There are two types of inquiries: Hard Inquiries and Soft Inquiries. Hard inquiries can affect your FICO score for up to 12 months, and stay on your credit report for 2 years. Soft inquiries stay on your report for 2 years but do not affect your credit score. Hard inquiries hurt your credit. Soft inquiries do not. If you have a lot of hard inquiries on your credit report it can actually have significant negative impact on your credit. Most of the time a hard inquiry should be in connection with an application for credit by you, the consumer. If you’ve been a victim of identity theft or have collection accounts on your credit report, you may have unwanted or unauthorized hard inquiries that are hurting your credit score. So what can you do about these hard inquiries?

The penalty under the FCRA for unauthorized hard inquiries is currently $1,000. This means that a creditor could be forced to pay you up to $1,000 for each unauthorized inquiry they place. If you did not apply for credit with a creditor, then they did not have a “permissible purpose” for the inquiry under the FCRA. You can start by writing the creditor a letter saying something like this:

[youtube]http://www.youtube.com/watch?v=7SdoSn4rink[/youtube]

“According to my credit report obtained from Experian, you placed an inquiry on my credit report on [date]. I have never applied for credit with your company. What was your permissible purpose for placing this inquiry on my credit report?”

If the inquiry was due to identity theft, you can use the ID Theft affidavit, police reports, and related documentation to help explain the situation and hopefully get the inquiry removed. It wouldn’t hurt to call the creditor as well in this case, and if possible obtain a fax number to send over the documentation. If the creditor responds to your above request with no permissible purpose and still doesn’t remove the inquiry, you can follow up with more correspondence demanding removal of the inquiry and payment of the $1,000 penalty for their violation of the law. What about collectors who place hard inquiries?

For collectors, their permissible purpose is basically “debt collection”. Whether or not hard inquiries SHOULD be allowed by collectors is certainly up for debate. We believe it’s wrong because the only real purpose for a collector to place a hard inquiry as opposed to a soft inquiry is to hurt the consumer’s credit and finances. It’s an example of an anti-consumer aspect of the system. There has been some activity in the courts that indicates other people may agree with this. For now though, the FCRA does state that “review or collection of an account of the consumer” is a permissible purpose for inquiries (FCRA 604(a)(3)(A)), and until the courts decide otherwise, this applies to hard inquiries too. So what can be done about them then?

You could still write the collector and ask for a permissible purpose. They might not know that they have one, and until the matter is decided fully in the courts, this can probably be considered enough of a “gray” area to go ahead and challenge the inquiry directly. Some consumers have reported to us that the indirect tactic of “inquiry bumping” has helped them remove inquiries from their credit reports. I won’t go into detail on it here, but the basic idea is that a large number of soft inquiries (such as those generated by credit monitoring services) will cause other inquiries (both hard and soft inquiries) to “fall off” of a person’s credit report. The concept makes sense, and may be worth the trouble depending on your situation.

The main thing to remember with inquiries is that they don’t last as long as other “negative” items on your credit report, so generally speaking they aren’t worth as much effort. With FICO scores they only really affect you for a year, so keep this in mind when reviewing your credit reports!

About the Author: Jay Peters is the founder of Credit Repair Publishing and has been publishing credit repair information since 1994. For their free eBook titled “28 Credit Secrets the Banks, Collections Agencies and Government Don’t Want You to Know!” Visit their website at:

creditrepairpublishing.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=774895&ca=Finances

California meat packing firm recalls 143M pounds of beef

Sunday, February 17, 2008

I am dismayed at the in-humane handling of cattle that has resulted in the violation of food safety regulations at the Hallmark/Westland Meat Packing Company.

In a press release today, California-based Hallmark/Westland Meat Packing Co. indicated that it has voluntarily recalled just over 143 million pounds (65 million kilograms) of raw and frozen beef products, which is considered to be the largest single recall of beef products in U.S. history. The move follows an investigation by the United States Department of Agriculture (USDA) into allegations of animal cruelty and mishandling of cattle destined for the human food chain.

The USDA’s Food Safety and Inspection Service (FSIS) had determined that beef products produced by the Chino, California company were unfit for human consumption as the cattle had not received “complete and proper inspection.”

The recall has been designated as Class II, which the USDA describes as “a health hazard situation where there is a remote probability of adverse health consequences from the use of the product.”

On Friday, Secretary of Agriculture Ed Schafer indicated that charges had been laid against employees of the plant alleged to have taken part in the mistreatment of cattle. “Today [Friday], the San Bernardino District Attorney filed felony animal cruelty charges against two employees who were terminated by Hallmark/Westland Meat Packing Company,” said Schafer. “It is regrettable that these animals were mistreated and I am encouraged and supportive of these actions by the San Bernardino District Attorney in response to this mistreatment.”

The USDA learned of the possible inhumane handling of non-ambulatory (disabled) cattle at the packing plant on January 30 and has since suspended activities at the plant. “We continue to conduct a thorough investigation into whether any violations of food safety or additional humane handling regulations have occurred,” said Secretary Schafer in a press release. “On February 8, our Office of the Inspector General took the lead on the investigation. At that time, USDA extended the administrative hold on Hallmark/Westland Meat Packing Company products for the National School Lunch Program, the Emergency Food Assistance Program and the Food Distribution Program on Indian Reservations while the investigation continues,” said Schafer.

The FSIS reported that Hallmark/Westland had not contacted the FSIS public health veterinarian, as required, when cattle became ill or disabled after undergoing ante-mortem (slaughter) inspection, putting the company out of compliance with FSIS regulations. “Because the cattle did not receive complete and proper inspection FSIS has determined them to be unfit for human food and the company is conducting a recall,” explained Secretary Schafer.

The cruelty charges stem from an undercover video that reportedly showed sick cattle being moved by crews using forklifts.

“Words cannot accurately express how shocked and horrified I was at the depictions contained on the video that was taken by an individual who worked at our facility from October 3 thru November 14, 2007,” said Steve Mendell, President, Westland Meat Co. and Hallmark Meat Packing. “We have taken swift action regarding the two employees identified on the video and have already implemented aggressive measures to ensure all employees follow our humane handling policies and procedures. We are also cooperating with the USDA investigators on the allegations of inhumane handling treatment which is a serious breech of our company’s policies and training.”

The USDA stressed that it is “extremely unlikely” that the cattle involved were at risk for Bovine spongiform encephalopathy (BSE) or mad-cow disease due to the employment of multiple safeguards. The USDA felt the recall was required, however, as the plant had allegedly violated USDA regulations.

The recall involves raw and frozen beef products produced on various dates from February 1, 2006 to February 2, 2008. For further information about the recall, consumers, media, and distributors are encouraged to contact Hallmark/Westland’s Plant Manager Stan Mendell or Food Safety Consultant Steve Sayer at (909) 590-3340 or the FSIS website, www.fsis.usda.gov.

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