Dont Let What Happened To Fonzworth Bentley Happen To Your Brand Part 1}

Dont Let What Happened To Fonzworth Bentley Happen To Your Brand Part 1}

Submitted by: Kathryn Dawson

Self-styled bon-vivant celebrity, Fonzworth Bentley has gone from relative obscurity to global recognition, first as Sean ‘Puffy’ Combs valet turned protg and now as TV host and aspiring hip hop artist. But for all the ambition and drive his rise to fame exhibits, his online presence is a veritable how-NOT-to lesson for brands large and small.

First off, it’s important to note that Fonzworth came to my attention due to his exceptional hip-hop performance in a song called ‘Fireside Chat’. It’s a gorgeous tune reminiscent of the classic hip-hop stylings of De La Soul and Digable Planets. Mr. Bentley himself possesses an engaging and characteristic voice with which he poeticizes thoughtful and engaging lyrics. I have to admit it was some of the finest hip-hop I’ve heard in years and as such I immediately went online to discover more about this new (to me at least) artist. It was then that I discovered what an absolute train-wreck online brand management can become.

After some digging (more than should have been required) I discovered that Fonzworth Bentley was the stage name of a former restaurant manager, Derrick Watkins, who had shot to fame through the unlikeliest of roles; umbrella bearer. Of course it didn’t hurt that the man standing under Fonzworth’s umbrella was none other than brand mogul and media icon Sean ‘Puffy’ Combs. It was also Fonzworth’s good fortune that Combs was willing to, if for public consumption only, allow Fonzworth to market himself as Combs’ protg. It was a role Bentley undertook with relish, and parlayed into a TV gig, a record deal, and a slew of a-list party invitations beyond enumeration.

Online however, dropping the name Fonzworth Bentley is unlikely to get you into any VIP sections. Using examples from the first page of Google search results for ‘Fonzworth Bentley’ (does any page beside the first even matter?) it’s possible to teach an entire SEO course in how to mis-manage an online brand.

RESULT #1 – Wikipedia

Of course Wikipedia comes up usually in the top five for almost any search so this is no surprise. What is surprising is how, knowing this FB’s people have allowed his Wiki to contain so many errors, the worst of which is a link to his ‘official website’ – a parked domain.

LESSON – Check your brand’s Wikipedia entry for errors and out-dated information and update it as necessary with relevant news.

RESULT #2 – fonzworthbentley.com

[youtube]http://www.youtube.com/watch?v=7DNO-2CWPc4[/youtube]

Now, you’d think this would be excellent placement for FB’s official website and you’d be right, if it was FB’s official website.

The middle school grammar, empty and incomplete directories, and WordPress 1.0 default style pallet makes me think it’s a fan tribute page. Which is just fine, I mean, everybody wants fans of their brand right? The only problem is you probably don’t want some obsessed teen with ADHD controlling your online brand identity by showing up at the top of your Google ranking.

LESSON – Make sure you get your most desired

domain name

(IE YourBrand.com) or, failing that, hire an SEO expert to make sure you outrank your Number One Fan!

RESULT #3 – Fonzworth Bentley (cooloutrageous) on Twitter

Finally, we are ‘in touch’ with FB! Unfortunately his Twitter site tells us even less about him than the previously mentioned fan tribute page. I’m not a fan of ‘tweets’ – I think it’s rightfully named seeing as it’s an obsessive fad for twits – but my personal preferences aside it is a social networking tool, not a brand building tool.

LESSON – No matter how many trucker caps you own your Twitter account is merely a method of preaching to the converted. If you really want to evangelize your brand this is the LAST avenue for focusing your efforts.

RESULT #4 – FB on MySpace

Finally.

Sure, MySpace is the refuge for teens, tweens and shut-ins but it’s a place rife with opportunities for posting biographical info, sound clips, pictures and so on. Everything the budding Hip-Hop artist needs for promotion. So here we go…clicking the link…

Uhmm…hmmm. Page load error.

OK – reloading. Still no page.

OK – checking on another browser. Nope.

Wow, nice blank, broken MySpace page you got there FB!

LESSON – Anything worth doing is worth doing right. Why bother even setting up any sort of social networking account if you arent going to update and maintain it? If I wasnt interested about expounding on some

search engine optimisation

lessons – if I was just some dude looking for info – Im not even going to bother trying to reload or test a broken page with another browser, Im just going to move on. Oh, and Im going to take a negative brand impression away with me as a bonus.

To Be Continued…

Stay tuned for the exciting conclusion, where we find the elusive Fonzworth Bentley website and discover it almost worse than having no website at all!

About the Author: Kathryn Dawson writes articles about Strategic Internet Marketing, a leading UK company providing a wide range of search engine optimisation services such as

ppc management

and

article submission services

for any web marketing campaign and requirements.

Source:

isnare.com

Permanent Link:

isnare.com/?aid=550319&ca=Marketing}

Computer professionals celebrate 10th birthday of A.L.I.C.E.

Wednesday, November 30, 2005File:Turing1.jpg

More than 50 programmers, scientists, students, hobbyists and fans of the A.L.I.C.E. chat robot gathered in Guildford, U.K. on Friday to celebrate the tenth birthday of the award winning A.I. On hand was the founder the Loebner Prize, an annual Turing Test, designed to pick out the world’s most human computer according to an experiment laid out by the famous British mathematician Alan Turing more then 50 years ago. Along with A.L.I.C.E.’s chief programmer Dr. Richard S. Wallace, two other Loebner prize winners, Robby Garner and this year’s winner, Rollo Carpenter, also gave presentations, as did other finalists.

The University of Surrey venue was chosen, according to Dr. Wallace, not only because it was outside the U.S. (A.L.I.C.E.’s birthday fell on the Thanksgiving Day weekend holiday there, so he expected few people would attend a conference in America), but also because of its recently erected statue of Alan Turing, who posed the famous A. I. experiment which inspired much of the work on bots like A.L.I.C.E. University of Surrey Digital World Research Centre organizers Lynn and David Hamill were pleased to host the event because it encourages multi-disciplinary interaction, and because of the Centre’s interest in interaction between humans and computers.File:ALICE Birthday Cake.jpg

Dr. Wallace gave a keynote address outlining the history of A.L.I.C.E. and AIML. Many people commented on the fact the he seemed to have moved around a lot in the last ten years, having lived in New York, Pennsylvania, San Francisco, Maine, Amsterdam and Philadelphia, while working on the Alicebot project. The A.L.I.C.E. and AIML software is popular among chat robot enthusiats primarily because of its distribution under the GNU free software license. One of Dr. Wallace’s PowerPoint slides asked the question, “How do you make money from free software?” His answer: memberships, subscriptions, books, directories, syndicated ads, consulting, teaching, and something called the Superbot.

Rollo Carpenter gave a fascinating presentation on his learning bot Jabberwacky, reading from several sample conversations wherein the bot seemed amazingly humanlike. Unlike the free A.L.I.C.E. software, Carpenter uses a proprietary learning approach so that the bot actually mimics the personality of each individual chatter. The more people who chat with Jabberwacky, the better it becomes at this kind of mimicry.

In another interesting presentation, Dr. Hamill related present-day research on chat robots to earlier work on dialog analysis in telephone conversations. Phone calls have many similarities to the one-on-one chats that bots encounter on the web and in IM. Dr. Hamill also related our social expectations of bots to social class structure and how servants were expected to behave in Victorian England. He cited the famous Microsoft paperclip as the most egregius example of a bot that violated all the rules of a good servant’s behavior.

Bots have advanced a long way since philanthropist Hugh Loebner launched his controversial contest 15 years ago. His Turing Test contest, which offers an award of $100,000 for the first program to pass an “audio-visual” version of the game, also awards a bronze medal and $2000 every year for the “most human computer” according to a panel of judges. Huma Shah of the University of Westminster presented examples of bots used by large corporations to help sell furniture, provide the latest information about automotive products, and help customers open bank accounts. Several companies in the U.S. and Europe offer customized bot personalities for corporate web sites.

Even though Turing’s Test remains controversial, this group of enthusiastic developers seems determined to carry on the tradition and try to develop more and more human like chat bots.Hugh Loebner is dedicated to carry on his contest for the rest of his life, in spite of his critics. He hopes that a large enough constituency of winners will exist to keep the competition going well beyond his own lifetime. Dr. Wallace says, “Nobody has gotten rich from chat robots yet, but that doesn’t stop people from trying. There is such a thing as ‘bot fever’. For some people who meet a bot for the first time, it can pass the Turing Test for them, and they get very excited.”

In depth: Buffalo, N.Y. hotel proposal controversy

Friday, May 26, 2006

Buffalo, N.Y. Hotel Proposal Controversy
Recent Developments
  • “120 year-old documents threaten development on site of Buffalo, N.Y. hotel proposal” — Wikinews, November 21, 2006
  • “Proposal for Buffalo, N.Y. hotel reportedly dead: parcels for sale “by owner”” — Wikinews, November 16, 2006
  • “Contract to buy properties on site of Buffalo, N.Y. hotel proposal extended” — Wikinews, October 2, 2006
  • “Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal” — Wikinews, August 14, 2006
  • “Preliminary hearing for lawsuit against Buffalo, N.Y. hotel proposal rescheduled” — Wikinews, July 26, 2006
  • “Elmwood Village Hotel proposal in Buffalo, N.Y. withdrawn” — Wikinews, July 13, 2006
  • “Preliminary hearing against Buffalo, N.Y. hotel proposal delayed” — Wikinews, June 2, 2006
Original Story
  • “Hotel development proposal could displace Buffalo, NY business owners” — Wikinews, February 17, 2006

In February of 2006, the Savarino Services Construction Corp. proposed the construction of a seven million dollar hotel on Elmwood and Forest Avenues in Buffalo, New York. In order for the hotel to be built, at least five properties containing businesses and residents would have to be destroyed. It was not certain whether the properties were owned by Savarino or by the landlord Hans Mobius. The hotel was designed by Karl Frizlen of the Frizlen Group, and is planned to be a franchise of the Wyndham Hotels group.

Elmwood Avenue is known by the community as a popular shopping center, and Nancy Pollina of Don Apparel (who is “utterly against” the construction) claims it’s the only reason why students from Buffalo State College leave campus. Additionally, Michael Faust of Mondo Video said he did not want to “get kicked out of here [his video store property].”

In 1995, a Walgreens was proposed to be built on the same land, but Walgreens later withdrew its request for a variance because of pressure from the community. More recently, Pano Georgiadis tried to get the rights to demolish the Atwater House next to his restaurant on Elmwood Avenue, but was denied a permit due to the property’s historical value. He has since been an opponent to the hotel construction.

In the process of debating the hotel, it was thought that a hotel had previously existed on the proposed site, however; research done at the Buffalo and Erie County Historical Society had shown that no hotel had previously existed on the site.

Contents

  • 1 In depth
    • 1.1 The initial meeting
    • 1.2 Hotel redesign
    • 1.3 The second meeting and the planning board’s decision
    • 1.4 Threats of lawsuit
    • 1.5 Approval by the Common Council and Planning Board
    • 1.6 Lawsuit filed
    • 1.7 Proposal withdrawn
    • 1.8 Properties for sale
    • 1.9 Documents threaten hotel proposal, businesses on site
  • 2 Chronology
  • 3 Gallery

Wikinews Shorts: March 7, 2007

A compilation of brief news reports for Wednesday, March 7, 2007.

The European Union has banned the 35 planes in the Pakistan International Airlines (PIA) 45 aircraft fleet from flying in EU airspace. The reason provided by EU was that these plans do not fulfill the safety requirement for international planes and thus were banned. PIA has redeployed its Boeing 777 jets from US to EU flights to facilitate passengers in Europe. Flights PK 782 and PK 790 are still running on time from Toronto in Canada.

Sources

The Oklahoma Senate approved a bill introduced by lawmaker Patrick Anderson of Enid that enables police to seize vehicles when drivers fail to produce proof of insurance. The bill was tacked onto a measure to prohibit inserting microchips into people without their permission. 91,000 drivers have been ticketed for lack of insurance in Oklahoma to date.

Sources

The New Orleans Saints have released All-Pro wide receiver Joe Horn because of money issues. The Saints hope to draft LSU (Louisiana State University) wide receiver DeWayne Bowe in the NFL Draft to fill Horn’s place.

Sources

Category:Abu Ghraib prisoner abuse affair

Wikipedia has more about this subject:

Welcome to the Wikinews Abu Ghraib prisoner abuse affair section. For more information about writing and editing see the Newsroom. Refresh for latest articles.

Pages in category “Abu Ghraib prisoner abuse affair”

Jamaica: Violence kills at least 30

Wednesday, May 26, 2010

Authorities in Jamaica say that gunfights in the capital Kingston have left at least 30 people dead, as hundreds of troops and police search for an alleged drug kingpin wanted by the US. At least 25 people were injured as well.

The violence has been triggered by the Jamaican government’s efforts to extradite Christopher “Dudus” Coke, the alleged leader of the “Shower Posse” group. Armed security forces stormed the Tivoli Gardens slum of western Kingston on Monday in an effort to locate Coke, who has not been found. Last week, Coke’s supporters barricaded the area in an attempt to thwart his arrest.

The trouble has forced the closure of schools and businesses across the capital, and the government has appealed for blood donations for the wounded. A state of emergency is in effect for parts of Kingston.

The US has issued a travel alert to warn citizens against visiting the island nation. Jamaican Prime Minister Bruce Golding has promised “strong and decisive” action to restore order.

New Pools, New Rules: Buying A Vinyl Liner For A Swimming Pool

byAlma Abell

With the summer heat coming on and the kids leaving school, it is the time of year to kick back and cool off. Summer vacation is not just about the kids though. Getting outside is important for everyone, especially after a long, cold winter. A swimming pool is a great way to beat the heat, and there are a lot of ways to bring one home. Running down to the hardware store may seem like the cost effective way to go about things, but a pool is a big investment. Buying an above ground pool and installing it can save money up front, but there are a lot of things that can go wrong. Over time, the materials used in an above ground pool can wear down and fail, leaving you with a huge clean-up and no pool. In ground pools are often the best alternative.

Not everyone might not know about vinyl liners for in-ground pools, but these are a new and viable option that are more cost efficient than concrete. Consider a vinyl liner for a swimming pool in Indianapolis IN. These pools offer the same benefits of other in-ground pools and function in a similar fashion. While excavation is a necessary part of construction for every in-ground pool, the vinyl liner benefits from being of a lighter weight. Also know that a vinyl liner will not develop cracks the way that a concrete or fiberglass pools often do. In addition, the vinyl liner of a pool is replaceable if it is damaged. These are just a few reasons to consider a vinyl liner before buying a pool.

Perhaps one still has questions to be answered. A company that specializes in vinyl liner pools could walk anyone with questions through the entire process before any money is put down. Contacting a group of professionals can help homeowners learn about the way darker pool liners retain heat better, the importance of getting an exact measurement for the pool beforehand to prevent wrinkles in the vinyl, and the different options available for pool bottom installation on vinyl liner pools. Make summer a vacation for years to come, get a vinyl liner for a swimming pool in Indianapolis IN. Click here to find additional information.

Anthrocon 2007 draws thousands to Pittsburgh for furry weekend

Tuesday, July 17, 2007

Pittsburgh, Pennsylvania — Local caterers get ready for big business, as almost three thousand fans converge on the David L. Lawrence Convention Center over the Independence Day weekend for the world’s largest ever furry convention, Anthrocon 2007.

Many hope to renew acquaintances, or meet new friends. Others look to buy from dealers and artists, or show off new artwork or costumes. Some attend to make money, or even learn a thing or two. But one thing unites them: They’re all there to have fun.

Contents

  • 1 Costly expansion
  • 2 Programming and entertainment
  • 3 Audience
  • 4 Art show and dealers
  • 5 Charity and volunteers
  • 6 Local impact
  • 7 Related news
  • 8 Sources

Hong Kong’s only railway company modifies regulations

Monday, June 7, 2010

The MTR Corporation, the only railway company in Hong Kong since the rail merge in 2007, has loosened their rules. The corporation proposed the new modifications, then transferred the proposal to the Legislative Council, and will be effective from September 2010.

The new set of rules allow ‘non-disruptive’ use of profanity in private conversations, and the punishment for inflammatory use of expletives is lowered from a fine of HK$5000 to HK$2000. The new set of rules have also excluded the regulation against wandering in MTR premises, as well as the rule against attempting to eat or drink.

Democratic Party member James To has expressed his concerns about a new rule that outlaws the display of promotional material. According to To, the wearing of Tiananmen Square Incident-related T-shirts or acting the Goddess of Democracy may breach the new MTR rules.

He also deems two other regulations, namely the prohibition of distracting MTR staff members and photography and video-recording in the train carriages, ‘unreasonable’.

Unionist Li Fung-ying is also confused whether chewing gum was considered food. MTR head of operations Choi Tak-tsan replied that only what is regarded as food counts. They had not yet discussed on this matter, said Choi, and will soon. Li is also concerned about the rule which prohibits the entering of the first-class carriage without buying a ticket. Her main concern is whether the passenger will be allowed to buy the ticket rather than being fined HK$500.

Wong Kwok-hing believes that the MTR corporation should call upon more effort to advertise a more ‘civilised’ and ‘polite’ way of taking the train. Jeffrey Lam thinks that the new rules do not do enough to restrict shouting. MTR replied that anyone who shouts in the train can be advised to leave the train or even prosecuted.

Wikileaks cable disclosure shows Arab fears of Iranian ambitions

Tuesday, November 30, 2010

Sunday night’s release of leaked United States diplomatic cables shows widespread concern in the Arab world over Iran’s ambitions to build a “Persian Empire in the 21st Century”.

Wikileaks, so far, have released under 300 of the quarter million plus diplomatic communications posted to them on a memory stick. The small sample shows, over several months, the United Arab Emirates (UAE), Kuwait and Bahrain asserting that further sanctions against Iran will likely have no effect.

Early November last year, General David Petraeus discussed the situation with King Hamad of Bahrain, who argued for the use of force to thwart Iran’s nuclear ambitions; stating: “The danger of letting it go on is greater than the danger of stopping it.”

In that meeting concern was expressed that more Arab involvement in Iraq was needed to frustrate Iranian plans. Petraeus was told Bahrain sought Egyptians and Saudis support, but talks with the latter revealed no interest in taking a leading rôle.

The King did welcome the prospect of India becoming involved in the region as a stabilising influence.

A mid-December meeting between Crown Prince Mohammed bin Zayed Al Nahyan of the UAE and US Deputy Secretary of Energy Daniel Poneman saw the subject brought up again. In a discussion that touched on the two countries renewable energy plans, and reliable movement of oil through the Strait of Hormuz, the Prince asserted Iran saw itself as spearheading a campaign for a “Persian Empire in the 21st Century.” Alleging Iran has established “emirates” in Kuwait, Bahrain, Eastern Saudi Arabia, Southern Iraq, Yemen, and South Lebanon, his picture of Iranian nuclear ambitions is “Al-Qaeda is not going to get a nuclear bomb; Iran is a matter of time.”File:Iran strait of hormuz 2004.jpg

The Prince was keen to stress that those in power are the same people who, in 1979, seized the US embassy in Tehran.

Subsequent talks between a congressional appropriations sub-committee and UAE’s Foreign Minister were the scene of equally serious predictions. The sub-committee, consisting of Nita Lowey, Tom Cole, Barbara Lee, and Donna Edwards, heard from Sheikh Abdullah bin Zayed Al Nahyan that if Iran became a nuclear state the rest of the region would likely follow suit.

Plans to keep the fifteen-millions-plus barrels of oil passing through the Strait of Hormuz each day moving were discussed. Whilst keen to weaken Iranian ties with China, Sheikh Abdullah stressed the US$50 billion in trade between the two; this being considered an obstacle to China backing, and enforcing, a stronger sanctions regime.

The sub-committee’s Emirates host, like many in the region, stated progress on the Israeli peace process was a good route to de-escalation.

A meeting in February this year with Kuwaiti Interior Minister Jaber Al-Khaled Al Sabah was the scene of comparable warnings. Alongside discussions on travel restrictions to be enforced against former Guantanamo Bay detainees, he described Iran as the “beating heart” of Islamic Extremism.

Concerns over Iran’s involvement in Yemen were discussed, with the minister saying Iran is intent on exporting its revolution; that its nuclear ambitions can only be thwarted by force.

Updating the US on perceived Iranian actions, he claimed they were attempting to infiltrate Egypt by recruiting the poor. And, they were becoming involved in the drugs trade, shipping narcotics into Yemen to fund militants.

The cable on the Kuwait meeting closes referring recipients to a wiki page: http://www.intelink.sgov.gov/wiki/Portal:Kuwait. Wikinews has been informed this is a page on the US intelligence community’s Intellipedia; an internally-maintained project, based on the same technology as Wikipedia, and intended for use in building intelligence dossiers on countries, regions, their politicians, diplomats, plus political and terrorist groups.

A cable originating in London from January this year is corroborated by later U.S. news reports; hinting that the Iranian government may indeed be using tactics more reminiscent of the cold-war.

In the opening weeks of the year, London-based Voice of America commentator Ali Reza Nourizadeh was advised that Mohammed Reza Sadeqinia intended to target him for assassination, along with others. Sadeqinia was previously arrested in California, and prosecuted for attempting to hire a hit man. The target at that time was reported to be Iranian-American broadcaster Jamshid Sharmahd, one of the main figures behind Tondar — a loose collection of in-exile Iranians opposed to the current regime.

Tehran insists Tondar is a terrorist organisation, accusing it of being responsible for a 2008 bombing that killed 14.

Sadeqinia, who worked as a painter in Ann Arbour, was arrested on July 28, 2009 near Los Angeles International Airport in possession of thousands of dollars and an Iranian passport. FBI investigations into his possible Iranian government ties were still ongoing a month before his scheduled release in July this year.

Found guilty by Los Angeles Superior Court of attempting to hire someone to murder Sharmahd, he had been expected to spend around a year in jail. Tondar spokesman Iman Afar, in the lead up to Sedeqina’s release, expressed concern for his own safety and that of others in the L.A. area.